In today's market the main objective of the firm is to make
profits and create shareholder wealth. Growth can be achieved by introducing
new products and services or by expanding with its present operations on its
existing products. Internal growth can be achieved by introducing new product s
however external growth can be achieved by entering into mergers and acquisitions
(Ghoshand Das,2003). mergers and acquisitions
an external growth strategy has gained spurt because of increased deregulation,
privatization, globalization and liberalization adopted by several countries
the world over. Merges and acquisitions have became an important medium to
expand product portfolios, enter new markets, and acquire technology, gain
access to research and development and gain access to resources which would
enable the company to compete on a global scale .However there have been
instances where mergers and acquisitions are been entered into for non value maximizing reasons i.e to just
build the company's profile and prestige.
consolidation in the form of mergers and acquisitions has
been witnessed around the world in almost all the industries ranging from
automobile, banking, aviation, oil and gas to telecom. Some of the biggest
mergers in airline like Air France and KLM
are the ones which the world can never forget.
The news of merges is very sensitive that it can immediately
impact the price of the share months before the actual merger take place for
both the involved companies. The information and news which can flow can bring
in positive or negative sentiments which would lead to a rise or fall in share
price and ultimately shareholders wealth. The perception of information about
merger is such that it tries to project the future increase or decrease in the
cash flow derived out of the combination.
The following table would depict the change in share price
of the acquiring company company on the day when the merger and acquisition
announcement was made.
Acquiring company
|
Target company
|
Movement in price of the stock
|
Air France
|
KLM
|
+4%
|
Source: Yahoo finance website
Air France and KLM expected profit to increase after five
years as a result of cost saving, rescheduling of routes and improved fleet utilisation.
According to the financial times, the cost saving as (pitiful).The proposed
cost savings from Air France-KLM are negligible and take far too long to
emerge, the industry has too much capacity and just putting two airlines
together is not enough.
As a result of the merger, the combined group expected
savings of $220 million per year and this will lead to job cuts, meanwhile Air
France will axe the onward Birmingham-Glasgow service and will also cancel its
Bristol route because these routes had all been losing money.
the merger come against a background of financial pain
throughout the airline industry, caused by 9/11 hangover, the sars crisis and
the success of low cost carriers, such as Ryanair.
Therefore, although this M&A brings some job losses in the first stage but it will brings other
benefit in the organization in feature such as the market power.

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